National Road Victim Awareness Month

West Midlands Police supports National Road Victim Awareness Month

West Midlands Police is supporting National Road Victim Awareness Month by reminding everyone who uses our roads of the importance of making safe and responsible choices.

Throughout the month, we are remembering those who have lost their lives or been seriously injured on our roads, as well as the families, friends and communities affected by road collisions.

Every death or serious injury on the road has a lasting impact. Road safety is a shared responsibility, and we are continuing to work with partners and communities across the West Midlands to reduce collisions and make our roads safer for everyone.

Our officers work throughout the year to tackle behaviours which are among the leading causes of serious and fatal collisions. These include speeding, drink and drug driving, using a mobile phone behind the wheel and failing to wear a seatbelt.

We also carry out targeted operations and patrols across the region, focusing on locations where intelligence and collision data indicate there is an increased risk to road users.

Drivers are reminded to keep within speed limits, leave sufficient space between vehicles and give their full attention to the road. Even a momentary distraction can have devastating consequences.

People should never drive after drinking alcohol or taking drugs, including medication that may impair their ability to drive safely. Anyone who is unsure about the effects of prescribed or over-the-counter medication should check the information provided with it and seek appropriate advice before getting behind the wheel.

We are also asking motorists to take extra care around people who are more vulnerable on the road, including pedestrians, cyclists, motorcyclists and horse riders. Drivers should allow appropriate space when passing and be prepared for vulnerable road users to be present, particularly at junctions and in busy residential areas.

Pedestrians, cyclists and motorcyclists can also help reduce risk by remaining alert, making themselves visible where appropriate and following the rules of the road.

National Road Victim Awareness Month provides an opportunity to reflect on the human impact of road collisions and reinforces why preventing deaths and serious injuries remains a priority.

West Midlands Police will continue working alongside our partners to educate road users, enforce road traffic legislation and target those whose behaviour puts themselves and others at risk.

Everyone has a part to play in making our roads safer. By slowing down, staying focused, driving sober and showing consideration for others, we can help prevent collisions and reduce the number of families affected by road tragedy.